Since its inception in 1952, JOOLA has stood as a beacon of quality and innovation in the world of pickleball and table tennis equipment. With its roots in Germany, JOOLA has expanded its expertise to become a revered name in the pickleball community, particularly in the United States.

For over 15 years, it has been at the forefront of the professional pickleball scene, shaping the sport with its cutting-edge technology and design. JOOLA’s commitment to quality is evident in every paddle and piece of equipment they produce, ensuring that players at all levels experience the best in performance and reliability.

Since 2004, CELSIUS has been at the forefront of the functional fitness beverage market, invigorating sports enthusiasts and health-conscious individuals with its unique blend of energizing drinks.

CELSIUS’s involvement in the pickleball world extends beyond its products. As a brand synonymous with fitness and active living, CELSIUS actively engages with the pickleball community, supporting events and fostering a culture of health and vitality that resonates deeply with players

Michelob Ultra, a premium beer brand known for promoting an active and balanced lifestyle, has partnered with the Honcho Pickleball League to bring together health-conscious individuals and sports enthusiasts. With its low-calorie, low-carb profile, Michelob Ultra perfectly aligns with the energy and community spirit of the pickleball movement.

This alliance embodies the “Team ULTRA” philosophy, which celebrates everyone who lives the “It’s Only Worth It If You Enjoy It” lifestyle – from influencers, celebrities, and top athletes to everyday fans who embrace fun, fitness, and connection on and off the court.

Zing Zang is a leader in premium cocktail mixes, celebrated for its commitment to quality and natural ingredients. Established with a vision to bring exceptional cocktail experiences to homes, Zing Zang offers a range of mixes including the iconic Bloody Mary, Margarita, and Piña Colada.

NÜTRL is a premium vodka seltzer brand renowned for its simplicity and quality. Crafted with just three ingredients – vodka, seltzer, and real fruit juice – NÜTRL offers a refreshing and natural alternative to traditional flavored beverages.

The Long Drink, a refreshing, unique beverage with a rich Finnish heritage, is now an official sponsor of the Honcho Pickleball League. Known for its crisp, citrusy flavor and crafted tradition, The Long Drink is the perfect partner for athletes and fans seeking a refreshing drink to elevate their game day experience.

Known for its powerful sound and durability, Turtlebox is designed for those who love outdoor adventures and sports. With Turtlebox, players and fans can enjoy high-quality sound on the court, making every game more electrifying.

Imperial Hats has partnered with the Honcho Pickleball League to bring style and comfort to the court. With over a century of expert craftsmanship, Imperial blends classic design with functionality, preparing players and fans to enjoy every moment of the game in true Imperial fashion.